by Paul Champaneria

To stay ahead in today’s competitive market, real estate agents and brokers are always looking for innovative ways to maximize their investment in marketing and sales and enhance customer relationships through state-of-the-art communications.

Both objectives can be accomplished with an affordable virtual PBX, which not only satisfies essential communication needs, but can also be turned into a highly effective lead generation machine.

Affordable Communication

In a nutshell, virtual PBX’s, or hosted communications systems, provide realtors with all the communications features of more costly phone systems, including auto attendant, individual extensions, voice mail, conferencing, call forwarding/transfer, etc. – all for just $10-50 per month.  Since they lie on top of existing land, mobile or VoIP lines, they also eliminate the need for upfront hardware investments and new phone lines.

For real estate professional in particular, virtual PBX’s consolidate multiple office, cell, pager and fax numbers into one toll-free number.  That is a huge benefit because it allows clients to call just one number to locate their agent, no matter where he or she may be, and it ensures that an agent will never again miss an important call.

A Lead Generation Machine

One of the virtual PBX’s most powerful – and best kept secrets – is its ability to generate quality leads.  The system runs 24/7, allowing realtors to get information into the hands of potential buyers and sellers, regardless of the time of day.

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